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Designing logos for companies and industries is a very important and painstaking process that incorporates slight adjustments and constant changes. McDonald’s, one of the biggest fast food industries has the famous globalized “m” sign. This graphically-designed logo originally came from the architectural construction of McDonald’s buildings that included two golden arches at the entrance. Now, this logo replaced the architectural construction, but is still recognizable to anyone at first glance.
The addictive quality of McDonald’s food is not the only role that played behind the success of this logo. The artistic design of the two golden arches is highly influential in attracting guests to eat at the restaurant through the use of yellow and red colors because they are the most vibrant and eye-catching colors easily be spotted from a distance. Red and yellow mentally increases a person’s appetite and heart rate so that they will eat more and eat faster in order to leave quickly and open up more space for the next costumers. The logo’s form has a formal balance, meaning that it is symmetrical on both sides when cut by a vertical axis straight down the middle, giving the logo harmony and unity. The flowing design of the “m” creates a sense of movement that leads the viewer’s eyes from the left to the right side of the logo’s shape. McDonald’s also sometimes uses orange along with the yellow and red in their logo design, making their color theme analogous, which is very pleasing to the eye. McDonald’s also uses the artistic element of scale to attract attention. For example, the McDonald’s in Wal-Mart has two large golden arches as its entrance, which draws a lot of attention, inviting people to enter the restaurant and buy food.
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